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Auditable capabilities.

Six disciplines covering the full enterprise digital marketing cycle — always operated by a dedicated senior squad. Modular model for tactical needs, or annual program for full transformation.

01Strategy & planning

The document that guides C-suite for the next 24 months.

Positioning diagnosis, scenario modeling, governance structure. Always anchored in a financial model auditable by the CFO.

Deliverables
Strategy doc · channel matrix · 24m roadmap · north-star metric model · KPI tree
Typical window
6 to 12 weeks · 2-week sprints with executive review
Squad
Senior director + strategist + market analyst + data engineer
Suited for
Companies in model pivot, M&A, new market entry, or digital operation re-architecture
Request scope
02Technical & semantic SEO

Search as infrastructure, not as a tactic.

Search infrastructure audit for portals with 100k+ URLs. Semantic re-architecture, LLM-friendly content program, proprietary monitoring pipeline.

Stack
Proprietary crawler · Snowflake · dbt · GSC API · Ahrefs · Semrush · Sistrix · Starkstack agents
Outputs
Technical audit · semantic sitemaps · entity model · 12m editorial plan · live dashboards
Typical cases
Banking portals, enterprise e-commerce, marketplaces, multi-country FMCG platforms
Benchmark
Average +185% organic traffic in 9 months (n=14 enterprise contracts)
Request scope
03CRO & experimentation

Hypotheses guided by behavioral economics.

Structured experimentation program with quarterly governance review. Proprietary statistical frameworks to minimize false test readings at low volume.

Velocity
12 to 24 simultaneous tests per enterprise program · average 18-day cycle per hypothesis
Tools
VWO · Optimizely · GrowthBook · internal stack for Bayesian analysis
Methodology
ICE prioritization + behavioral economics framework · stat-sig review by senior statistician before roll-out
Outputs
Hypothesis roadmap · test documentation · channel playbooks · win-rate dashboards
Request scope
04Data & analytics

Telemetry engineering. Not vanity dashboards.

From instrumentation to attribution model. Auditable pipelines, data governance, dashboards C-suite consults before decisions — not after.

Stack
GA4 · Segment · Snowflake · dbt · Looker · Hex · Mixpanel · proprietary multi-touch attribution stack
Domains
Attribution · MMM · forecasting · cohort analysis · LTV modeling · LTV/CAC unit economics
Governance
Data dictionary · full lineage · tracking plan documentation · LGPD/GDPR review
SLA
Fortnightly reporting · live anomaly alerts · dashboards updated every 4h
Request scope
05Web development

Headless platforms with Web Vitals as mandatory KPIs.

Next.js frontend, Tailwind, inheritable design systems. Contractualized performance budgets. No delivery that violates Core Web Vitals.

Stack
Next.js · Tailwind · Vercel · Sanity · Shopify Hydrogen · headless WordPress · strict TypeScript
Standards
Tokenized design system · tested component library · CI with Lighthouse budgets · continuous monitoring
Output
Portal, e-commerce, landing program, internal dashboard · documentation for handover to internal team
Suited for
Replatforming, new corporate portal, growth landing page program, executive dashboards
Request scope
06AI & automation

LLM agents fine-tuned for marketing operations.

Where the Starkstack playbook becomes code for your operation. Campaign generation, SERP monitoring, hyper-personalization — with C-level governance maintained.

Base platform
Starkstack · proprietary SaaS orchestration platform
Use cases
Autonomous bidding · creative generation at scale · automated keyword discovery · share-of-voice monitoring · SERP change response
Governance
Configurable guardrails · full audit log · escalation rules · C-level review before any irreversible action
Supported models
Claude · GPT · Gemini · Llama · proprietary fine-tuned models
Request scope
Program comparison

Modular, Enterprise or SaaS — which covers what.

Modular packages serve in-house teams that need extra capacity in specific areas. Enterprise Program is the flagship — multi-discipline, multi-market, multi-year. Starkstack is the platform layer for mature teams.

CapabilityModularEnterpriseStarkstack SaaS
Dedicated senior director
Multi-market (PT · EN · ES)optional
Strategy doc + 24m roadmap
Enterprise technical audit
Structured CRO program
Data analytics pipeline
Custom web dev
Fine-tuned LLM agents
24/7 SLA + quarterly auditbusiness-h
LGPD · SOC2 · ISO 27001 complianceoptional
Commercial model12-wk sprintsAnnual 12–36mSeat/year

Let's look at your funnel. No brief, no proposal.

Schedule diagnosisResponse in < 48h · no cost
Services | Caporal.Studio