Strategy
that operates.
Twelve years architecting digital marketing programs for banks, FMCG and heavy industry across three markets. Now augmented by an AI product layer — including Starkstack, an agent-assisted orchestration platform.
- Markets
- 3+
- Ad spend managed
- US$ 85M
- Average ROI
- 5.2x
Six disciplines. One delivery model.
Every Caporal program combines at least three of the disciplines below, orchestrated by a dedicated senior director. No invisible outsourcing, no juniors handed enterprise accounts.
Strategy & planning
Positioning diagnosis, scenario modeling, multi-market roadmap. The document that guides the CMO and board for the next 24 months.
ExploreTechnical & semantic SEO
Search infrastructure audit, content architecture and LLM-friendly markup optimization. Proprietary crawling stack for portals with 100k+ URLs.
ExploreCRO & experimentation
Hypotheses guided by behavioral economics. Statistical testing frameworks with quarterly governance review.
ExploreData & analytics
Telemetry engineering, multi-touch attribution models, executive dashboards. GA4, Snowflake, dbt, Looker.
ExploreWeb development
Headless platforms, design systems, performance budgets. Next.js, Tailwind, Vercel stack. Web Vitals as mandatory KPIs.
ExploreAI & automation
LLM agents fine-tuned for marketing operations. Use cases: campaign generation, SERP monitoring, hyper-personalization at scale.
ExploreSix phases. One iterating cycle.
The Caporal cycle — developed over twelve years serving enterprise banks — separates discovery from execution into auditable phases. Each phase has a concrete deliverable, a senior owner and a defined window.
Discovery
Mapping of online context, vertical, competition and audience behavior. Historical telemetry audited in 30 days.
KPIs
Defining objective metrics with the C-suite. Baseline and north-star modeling. Everything tied to a financial model.
Strategy
Channel-mix, narrative, squad structure, calendar. Document approved by the board before execution.
Tech & build
Measurement infrastructure, platforms, integrations. Next.js / Tailwind / Vercel standard; modular per market.
Execution
Campaigns, content, continuous optimization. SEM, SEO, social, partnerships — orchestrated by Starkstack agents.
Measure & iterate
Fortnightly reporting, quarterly retrospectives, annual recalibration. Client sees the full pipeline in a live dashboard.
Enterprise bank · investment portal
Complete organic funnel restructuring: 142k URL audit, semantic re-architecture and agent-assisted content pipeline. +312% organic revenue in 9 months.
Enterprise bank · investment portal
Complete organic funnel restructuring: 142k URL audit, semantic re-architecture and agent-assisted content pipeline. +312% organic revenue in 9 months.
Read full report →Caporal's own products.
Each product solves a critical enterprise operation bottleneck — the kind our clients used to pay consulting fees to fix manually. Now it's a platform.
What we're writing now.
Monthly analyses — no retail newsletters. Focus on platform changes, regulation, and what LLMs are doing to enterprise marketing operations.
Next-generation KPIs for enterprise teams
What replaced CAC and LTV in the boards of the fastest-scaling companies — and how to instrument these metrics.
Read analysis →Campaign agents: when to hand the wheel to the machine
The playbook applied in three enterprise clients to move bidding and creative to an autonomous loop.
Read analysis →The end of keyword matching: semantic SEO after LLMs
Search engines no longer map phrases — they map distilled intent. What changes in enterprise content architecture.
Read analysis →